I love a good dress me. Ever since I discovered the fit and flare shape in approximately 2005, I've been on a constant mission to find as many variations of this style as possible. Sure I may be distracted by the occasional smock but my eyes really light up when I find a dress that gives me that perfect waist to hips ratio. During the Summer months I find that I like to take a few more risks, choosing bolder patterns to and even shorter hems to complement the warm weather. Last year when I wrote about my experience of the Never Underdressed coats edit, I had an overwhelming response and wondered how I could recreate the magic in a similar post. I thought about trying to call in hundreds of items myself and stage a photoshoot in my living room but luckily the team got in touch about a Summer version, whittling down 2000 dresses to a more manageable amount. The feature and video are now live and it's great to relive such a fun day. As a frequent online shopper, it's very rare that I go shopping with other people and you do miss the camaraderie of the fitting rooms and having someone else tell you 'That looks amazing!' It's just as well that we couldn't purchase anything otherwise you'd be looking at a rather broke blogger.
So what did I learn? I'm pretty much drawn like a moth to a flame to any sort of skater dress but sometimes the alternative can work nicely. I actually tried on some dresses outside my comfort zone, they were fitted and smart (like this J.crew number) and the universe didn't implode. My Mum thinks that if I dress like this, I'll bag myself a husband but unfortunately she's not shelling out for the Carven dress to secure a son-in-law just yet. Sometimes by trying on a bit of everything, some interesting alternatives can pop up and I discovered that double-layered dresses can actually be rather flattering. The McQ one I'm wearing in the gif was my ultimate find of the day but unfortunately I can't find it online anywhere. Perhaps this is a sign not to sell a relative on eBay to raise funds for such a thing. I also tried a few unexpected brands such as Banana Republic and L.K Bennett not expecting to like them but feeling pleasantly surprised. We had to be quite democratic and try to put ourselves in the place of a lawyer needing something smart yet interesting for work or a thirtysomething going to a wedding not wanting to upstage the bride. It made me think a lot about my style, I never really tend to dress up instead sticking to the same smart/casual level whether I'm working, partying or just sorting my life out. I resent having to buy something I'll only wear once for a wedding but if I had to, it'd probably be an organza Whistles number in a speckled print or the vibrant House of Holland dress. Even when I'm forced to stick to certain parameters I like to have a bit of fun and I can't see this changing anytime soon. I've also realised why I avoid the traditional heels that you can see in the collage, I could only hobble in them across the room!
Check out the feature and the final edit here, plus see below for some of my faves. Who wants to contribute to my Summer dress fund?