Jump in the Pool

21 September 2012

Tata Naka SS13 Pool Party presentation London Fashion Week

As soon as I stepped into The Portico Rooms for the Tata Naka presentation, I could tell that I was in a surreal version of a late 1950s pool party.  I'm always amazed at how this room transforms for the multiple presentations that take place during a single day and as per usual, Tata Naka were cleverly using the space to shoot lookbook images as well as show off the collection.  You get to observe the process as the models change looks from behind a wall at lightening speed to keep everything running smoothly.  Cut out details were everywhere, adding an element of surprise for typically demure shapes all in saturated ice-cream colours.  This was a pleasant take on the popular retro trend, allowing us to put a 2012 all-knowing spin on what has gone before and seeing the original inspiration of Slim Aaron's socialite photography in a new light.  It was incredibly difficult for me to leave before seeing all of the looks, especially as the soundtrack was perfectly suited with 'Beauty School Drop Out', but luckily I still made it to the next show on time and felt bolstered by such a glamorous start to the day.

Tata Naka SS13 Pool Party presentation London Fashion Week
Tata Naka SS13 Pool Party presentation London Fashion Week
Tata Naka SS13 Pool Party presentation London Fashion Week
Tata Naka SS13 Pool Party presentation London Fashion Week
Tata Naka SS13 Pool Party presentation London Fashion Week
Tata Naka SS13 Pool Party presentation London Fashion Week
Tata Naka SS13 Pool Party presentation London Fashion Week
Tata Naka SS13 Pool Party presentation London Fashion Week

My sole day at London Fashion Week was an eventful one; I managed to pack in six shows (hardly an editor's schedule, I know) and whizz around both of the exhibitions before resting my tired feet at The Apartment.  Expect more posts featuring my favourite pieces from the collections I saw and my conclusions of what SS13 might hold.

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8 comments:

  1. Gosh they actually look like dolls

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  2. Thesebpictures arevawesome I love the nice colors in this line!

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  3. hi,
    nice blog. let me know if you'd like to get associated with a new start up related to fashion and styling. you can check the details at: facebook.com/StyleStanza and contact me at: shiriishbohare@gmail.com

    ReplyDelete
  4. The clothes are exciting, but I would have been more into snapping those drinks!

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  5. I love thse presentations so much more than a traditional fashion show. Its sooo cool that you get to go to these events!

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  6. These photos are beautiful - I love how you've captured the 50s-esque glam of the collection in them!

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  7. That yellow cut out dress is divine :)

    I’m also running a giveaway so would love if you could enter! http://champagnelambinibudget.blogspot.co.uk/2012/09/happy-friday-giveaway.html

    ReplyDelete

 
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