How to Have a Summer of Fun

10 January 2013

Cath Kidston SS13 Spring Summer train print purse

Sometimes a press day is just so good that you just have to shout it from the rooftops in January, long before any of the pieces will be relevant yet early enough to inspire thoughts about faraway places.  Cath Kidston is the kind of all-encompassing lifestyle brand that I'm happy to be a fan of.  I love the lively nostalgic prints and the fact that they can be on anything from plates to iPhone cases, meaning that you can be as coordinated as you want to be.  Forget head-to-toe-print, this is a full on patterned existence.  The brand is celebrating its 20th anniversary this year and has created a collection to aid a 'summer of fun', complete with dresses, skirts and accessories that are just right in my eyes.  The prints have been inspired by a wide range of sources, anything from vintage furnishing fabrics to dresses sported by dolls.  Each has been given the signature injection of colour and been applied to all manner of useful items, strawberry print hangers anyone?

Cath Kidston SS13 Spring Summer screen printing
Cath Kidston SS13 Spring Summer floral satchel
cath kidston silkscreens for screen printing
Cath Kidston SS13 Spring Summer train print dress
Cath Kidston SS13 Spring Summer lampshades
Cath Kidston SS13 Spring Summer train print jumper
Cath Kidston SS13 Spring Summer mugs & books

I've been to The Vinyl Factory a few times before for various events but this is seriously the best I've ever seen it.  Not only was there a fully-functioning cafĂ© and several perfectly styled arrangements but also a replica workshop complete with original silkscreens, samples and notes. 

Cath Kidston SS13 Spring Summer hangers ironing board
Cath Kidston SS13 Spring Summer floral dress spot jumper
Cath Kidston SS13 Spring Summer Cath's Cafe
Cath Kidston SS13 Spring Summer car print backpack
Cath Kidston SS13 Spring Summer floral homeware
Cath Kidston SS13 Spring Summer floral tupperware containers
Cath Kidston SS13 Spring Summer knitting needles
Cath Kidston SS13 Spring Summer
Cheese and Spinach tart on Cath Kidston crockery

Sometimes brands say 'I'll send you images' and I kind of smile knowingly as I rarely use them but this time I've had to admit defeat.  Prior to working with the brand, I wasn't aware of the scale of their womenswear collections, so this perfectly styled lookbook came out of nowhere for me.  It's like the British eccentricities have been mixed with the nonchalance of A.P.C or Twenty Seven Names and the result is items you would be pleased as punch to find in any vintage or independent store.

lookbook cath kidston ss13

Which Cath Kidston pieces are you drawn to for this Spring?  I think I need the train print dress to indulge my inner eight-year-old!

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15 comments:

  1. Ah I thought this was REALLY about fun times in summer! hehehe

    :p xx

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  2. I adore all the prints here, I am going to have to get a dress (or two!)

    Maria xxx

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  3. I love Cath Kidston stuff, I've only just discovered it recently, I am in love with the prints and I am dying to by some Cath Kidston bedding!

    Corinne x
    www.skinnedcartree.com

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  4. I love the jumper with a train on. I'm glad cath kidson know that you still need nice jumpers in the summer in the UK.

    Nadia
    The Girl Who Looks Like a Cake

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  5. Now I'm dreaming of summertime, these prints are absolutely delightful.
    xo, Maria

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  6. I absolutely love Cath Kidson things, they've recently opened a store where I live so I can't wait to check it out. They do some of the best prints!

    xxxx

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  7. There is always something about press days at The Vinyl Factory that always equate to brilliant food being served there!

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  8. Ahh Cath Kidston! I just bought my friend some birthday stuff from there - but now i want that little mini printed satchel, how darling is that!! Fingers crossed i get to see you this weekend Kbel. :D

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  9. Ahhh, those prints are so quirky & cute! Diggin' the train sweater, for sure! Followed! Your blog is just too freaking cute.

    melanielikes.blogspot.com

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  10. These pictures are beautiful! I'd love some of the train print accessories too, they're so cute.

    Tara
    The Style Rawr!
    xoxo

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  11. That press day looks like being in Cath Kidston heaven! I love the spring florals and polka dot prints :)

    Caroline x
    Caroline's Catwalk

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  12. Spotted the train-print purse in the Cardiff store today, too cute! Lovely photos :)

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  13. Actually hyperventilating a bit at the sight of the train print. I realise how sad that sounds, but I don't care :)

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  14. What a good-lookin' set up! Working in PR doesn't massively appeal to me but it does when the idea of setting up such a beautiful looking press day with a brand with such a strong identity comes into it. And some delicious quiche and salad never hurts either..

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  15. I love the dresses ! But they're not online yet, hope they will soon. And hope there's a shipping in France !

    See U !

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