Sometimes a press day is just so good that you just have to shout it from the rooftops in January, long before any of the pieces will be relevant yet early enough to inspire thoughts about faraway places. Cath Kidston is the kind of all-encompassing lifestyle brand that I'm happy to be a fan of. I love the lively nostalgic prints and the fact that they can be on anything from plates to iPhone cases, meaning that you can be as coordinated as you want to be. Forget head-to-toe-print, this is a full on patterned existence. The brand is celebrating its 20th anniversary this year and has created a collection to aid a 'summer of fun', complete with dresses, skirts and accessories that are just right in my eyes. The prints have been inspired by a wide range of sources, anything from vintage furnishing fabrics to dresses sported by dolls. Each has been given the signature injection of colour and been applied to all manner of useful items, strawberry print hangers anyone?
I've been to The Vinyl Factory a few times before for various events but this is seriously the best I've ever seen it. Not only was there a fully-functioning café and several perfectly styled arrangements but also a replica workshop complete with original silkscreens, samples and notes.
Sometimes brands say 'I'll send you images' and I kind of smile knowingly as I rarely use them but this time I've had to admit defeat. Prior to working with the brand, I wasn't aware of the scale of their womenswear collections, so this perfectly styled lookbook came out of nowhere for me. It's like the British eccentricities have been mixed with the nonchalance of A.P.C or Twenty Seven Names and the result is items you would be pleased as punch to find in any vintage or independent store.
Which Cath Kidston pieces are you drawn to for this Spring? I think I need the train print dress to indulge my inner eight-year-old!
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