A Very Urban Outfitters SS13

25 January 2013

tropical flatform trainers Urban Outfitters SS13 press day

Nothing gets me more excited for Summer than an Urban Outfitters press preview. There's always several things that I identify and love at first sight (hello A.P.C pinafore) and plenty of non-garment inspiration that makes me want to adorn my four walls with all manner of stuff.  The location this time around was The Gallery in Soho, so convincing in fact that I believe some passers by walked in expecting to buy works of art.  Everything was displayed in the usual imaginative manner, similar to the cosy way their stores are laid out and reminiscent of many a Pinterest arrangement.

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flamingo plates crockery Urban Outfitters SS13 press day
brown heeled chelsea boots Urban Outfitters SS13 press day
spiked skull studded clutch bag Urban Outfitters SS13 press day
Raising unicorns book Urban Outfitters SS13 press day
how to wear dungarees ss13 trends

I'm seeing dungarees and pinafores all over the place now, which is great if you've been after one for a while though annoying if you're ahead of the curve and feel a bit hard done by.  I still haven't managed to find the right style to suit me, however I'm not giving up and want to try on a few of these styles in store.  The thing I love about Summer is the effect a simple dress in the perfect print or shape can have, and as per usual UO has delivered again with some scarf-print mixes that wouldn’t look out of place on Natalie or Dylana.  The sunglasses remind me of something you might find in a sweet shop and I’m excited to add that playful element to what I wear again.  It seems right when the sun's shining!

pantone 186 red chair Urban Outfitters SS13 press day
sunglasses and bikini top
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a.p.c pinafore heart print frill jumper sweater
IRO leather wallet Urban Outfitters SS13 press day
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polaroids on a wall Urban Outfitters SS13 press day

Never one to shy away from a little interactivity, I was pleased to become a part of the wall of polaroids, displaying everyone who had attended that day (including cool cats such as Gem and Jazmine).  I'm popping to the new Marble Arch storeopening next week and I’m intrigued to see how they create that ‘lived-in’ feel in a brand spanking new building.  I’m preparing my bank balance for the worst.

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  1. I'll definitely be getting myself a pair of those floral flatforms - right up my street! xo

  2. How exciting, I work in Head Office so it's nice to know you like the s/s offerings. Oh, and the store opening is going to be MEGA!! Loads of surprises.
    Great post- I've sent it to our affiliate manager. x

  3. i love the designs on those plates, and yay i love pinafores! i can't wait to see their new store, i'm sure they'll pull it off they always do :) ox

  4. I love the denim pinafore and the heart print top, snaps for UO x

  5. Oh I need the tan boots in my life! X


  6. I would LOVE a piece of pantone furniture, anything really.


  7. Love that Pantone chair! Great picks, love so many of their pieces.
    Katie xx

  8. Oh this plates <3 Especially the flamingo one. Love it! Hope I can get my hands on one of them. I love the sunglasses with the roses too, but I already did some similar ones on my one, which always get so many compliments. Wonderful preview :-D xx

  9. I always come out of UO with a lot less money...no wonder, when the stock is this pretty! x

  10. Ooh those floral creepers are so beautiful. I have never found *the* dream dungaree dress despite years of looking (and spending a hideous sum on ones that make me look like an overgrown 8 year old) but I have high hopes for UO after reading this!

  11. Absolutely LOVE the dungarees and the APC top, so so much xxx

  12. Awesome! I love the polka dot dungarees, i havent shopped at urban outfitters in foreverX

  13. Ooh, I love their home stuff. I'm moving soon, so when my spending ban ends I'm going to be buying lots of pretty things xx

  14. I adore the polka dot dungarees and the denim pinafore! I just don't have the right figure for anything like that :(

  15. Tres excited for the spring/summer now :) Already spent my money in my head from these pictures :) x